News, insights, and guides
Stay up to date with the latest from Nohi, the AI agent marketplace.
How Consumers Are Starting to Shop Through AI
The new shopping assistant is not a chatbot on a retailer's website. It's ChatGPT, Perplexity, or Gemini — and a growing share of consumers now open one of these before they've ever visited a store.
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How Top Sellers Are Reaching 10x Revenue Through AI Agents
A deep dive into the strategies our most successful sellers use to optimize their listings for autonomous AI agent discovery and purchase decisions.
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Nohi API v1 Is Live: Build Integrations in Minutes
Our developer API is now available with JavaScript, Python, and Go SDKs. Create agent-compatible product listings and process purchases programmatically.
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The Future of Commerce Is Autonomous
By 2028, an estimated 40% of online purchases will be initiated by AI agents. We explore what this means for sellers, platforms, and the economy.
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The $3 Trillion Shift: What Agentic Commerce Actually Means for Independent Brands
McKinsey projects $3-5 trillion in agentic commerce by 2030. Here's what that number actually means for a merchant running a $1M Shopify store — and how to position for it.
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The Buyer Who Never Browses: How AI Agents Are Changing the Top of the Funnel
There's a purchase happening right now that started in ChatGPT, not on Google. The shopper didn't scroll an Instagram feed or type keywords into a search bar. Here's what that means for your brand.
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How the First Question a Shopper Asks Is No Longer Typed Into a Search Bar
Walk through this journey with me: someone wants to send a housewarming gift. They don't open Google. They open ChatGPT. At what point in that journey did your brand have a chance to appear?
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Search Taught You to Optimize for Clicks. Agents Don't Click.
Every optimization decision you've made in the last decade pointed toward one goal: get a person to click. AI agents don't click through. They read, extract, synthesize, and recommend.
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Why DTC Brands That Grew on Paid Social Need a New Playbook
If your brand was built on Meta ads between 2017 and 2021, you built something real. That era is not coming back. The economics have changed structurally, not temporarily.
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From Shopify to AI-Ready in Under a Week: What the Onboarding Actually Looks Like
The question we hear most from Shopify merchants before they join Nohi is not 'how much does it cost?' It's 'how much of my time does this take?' Here's the honest, step-by-step answer.
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Multichannel Distribution in 2026: Where AI Fits Alongside Shopify, Amazon, and Wholesale
Most merchants running a serious ecommerce operation are managing at least three channels. The challenge is knowing what each channel actually does and where to put the next dollar.
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The New Customer Acquisition Funnel: From Intent to Agent to Order
The marketing funnel that brand teams have used for two decades was built around human-driven behavior. In agentic commerce, most of that active behavior is no longer done by the human.
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The Brand Operators Who Are Already Ahead — And What They're Doing Differently
There is a specific type of brand operator emerging in the DTC space right now. They looked at the AI shopping shift early and made a few deliberate decisions.
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Catalog Data Isn't Content — And AI Agents Know the Difference
There's a common assumption among merchants: if the catalog is complete and structured, the hard part is done. It isn't. AI agents need two distinct things from your product information.
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What Makes an AI Agent Recommend One Product Over Another?
If you've asked ChatGPT for a product recommendation and wondered why it named what it named, you're asking the right question. The answer is not random.
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Five Things Your Shopify Product Pages Are Missing for AI Discovery
When a shopper asks ChatGPT for a product recommendation, the agent doesn't browse your store. It retrieves structured, contextual information. Here's what's missing from most pages.
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Why Product Title and Description Formatting Matters More Than Ever
Most merchants treat product titles as labels and descriptions as marketing copy. AI agents don't scan. They retrieve, parse, and match. The structure of your text is part of the signal.
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The Content Your Catalog Is Missing — And Why AI Agents Can't Find You Without It
Most product catalogs are built for two audiences: the human shopper scanning for something they recognize, and the Google crawler indexing keywords. Neither is an AI agent evaluating your product.
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The Early Mover Window: Why the Brands Joining AI Channels Now Have a Structural Advantage
When Google launched in 1998, a handful of companies built their entire growth model on organic search before it became expensive. AI channels are in the same early window today.
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Commission-Only vs. Monthly Fee: What Your AI Channel's Pricing Model Tells You
For AI commerce channels, the pricing structure tells you something fundamental: are you working with a tool you pay to use, or a marketplace that has a stake in your sales?
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What 'Being on ChatGPT' Actually Means — And What It Doesn't
At some point a phrase started circulating: 'You need to get on ChatGPT.' There isn't one lever to pull. 'Being on ChatGPT' can mean three different things.
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GEO for Merchants: What It Is, Why It's Different from SEO, and Why It Matters Now
You've spent years optimizing your store for Google. Now someone tells you to worry about 'GEO' too. This one actually matters, and the mechanic is different enough to change what you do next week.
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Why Being on Google Shopping Isn't Enough Anymore
Google Shopping still works. What's changing is where product discovery happens before the Google search ever occurs, and what happens when AI systems answer product questions directly.
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What We Learned Optimizing Our First 18 Merchant Catalogs for AI Agents
We launched Nohi with a small cohort of merchants willing to be early. Here are our honest findings from that first cohort — some of them surprised us.
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